In 2018 the U.S. Food and Drug Administration approved the first product containing CBD. This was the same year that the Hemp Farming Act of 2018 legalized hemp-derived products in the United States. Our parent company, Kaizen Global Partners' experience in the health and wellness space, encouraged them to investigate the possibilities of CBD and its benefits.
With research and development, a small team gathered to formulate products, try them, and test them for accuracy. Happy with the results, the products went to market! The business grew quickly but was challenged by the customer buying patterns caused by the Covid-19 pandemic.
To understand what we were facing, we analyzed the business and our customers' needs. In the process, we formed a new team, re-formulated all our products, created a new look, and lowered prices. CBD products such as oil tinctures, terpenes, topicals, and edibles are manufactured with high-quality ingredients by a team of seasoned experts in the CBD industry.
Our mission is to make ZURI CBD a way of life with simple, pure, and good products while focusing on superior ingredients for our customers' needs.