In 2018 the U.S. Food and Drug Administration approved the first product containing CBD. This was the same year that the Hemp Farming Act of 2018 legalized hemp-derived products in the United States. Our parent company, Kaizen Global Partners' experience in the health and wellness space, encouraged them to investigate the possibilities of CBD and its benefits.
With research and development, a small team gathered to formulate products, try them, and test them for accuracy. Happy with the results, the products went to market! The business grew quickly but was challenged by the customer buying patterns caused by the Covid-19 pandemic.
To understand what we were facing, we analyzed the business and our customers' needs. In the process, we formed a new team, re-formulated all our products, created a new look, and lowered prices. CBD products such as oil tinctures, terpenes, topicals, and edibles are manufactured with high-quality ingredients by a team of seasoned experts in the CBD industry.
Our mission is to make ZURI CBD a way of life with simple, pure, and good products while focusing on superior ingredients for our customers' needs.
A word from the President
When I started working at ZURI CBD, the company and products were young and new to the market. Within a couple of years, the Covid pandemic affected how we ran the ZURI business forcing us to look at every aspect of the business.
With the change in the marketplace and consumers purchasing online rather than in-store, my position advanced to re-introduce the ZURI brand. My 30 plus years of experience in creative, marketing, and supply chain consumer products have taught me one thing. The customer is our success.
The ZURI team consists of individuals who do nothing but focus on the customer in every task they complete. Whether we are formulating products, manufacturing in our ISO 7 standard cleanroom, or processing orders and shipping product, we develop and handle our products as if we know our customers personally.
Our product line is constantly evolving. We have re-formulated and developed products that will be the most effective for the customers’ needs through their feedback. Essential factors such as flavor and textures have improved, and we adjusted prices to support the customers' buying pattern and budget. We have added resourceful information to our online presence because it's essential to educate our customers on our products, how to use them correctly, and clarify myths about CBD.
Thank you for your continued loyalty!
President – ZURI Brands